This is from a blog posting I read last year, I came across it again so I thought I would share. Below is an excerpt from the posting, click the links for the full article.
Credit & Copyright to : Erin Farrell / Blog Post : “Your Camera Takes Really Nice Pictures”.
Imagine that you’re baking dessert for a party. It’s your special recipe: the one everyone asks for. You make it from scratch, of course, never looking at the recipe that you committed to memory so long ago. Sugar, beaten eggs, sift in the flour… you’re crafting something delicious from basic elements. Now you’re at the party and everyone is gushing about your dessert. The flavor! The texture! But most of all you’re being asked, “what kind of oven do you have? It makes great cakes!”
That’s pretty much how a photographer feels when people look at their photos and say, “your camera takes great pictures.”
Of course it’s not the camera that takes great photos, any more than it’s the oven that makes a great dessert. Ovens and cameras are just tools that make our jobs easier. Yes, better equipment does make a difference. I wouldn’t spend thousands of dollars on cameras and lenses if it didn’t. However, you must understand the camera to take advantage of all it can offer. Just because you’re using a professional camera does not mean you are producing professional images.
It’s all about what you know: the technicalities of photography. You have to determine just the right type and direction of light, position your models to take advantage of that light and create a pleasing composition, utilize the correct camera settings (aperture, ISO, etc.) and work with your models to make them feel comfortable. And that’s just the first half! After the photo shoot there is still post-processing to be done.